REDKEN Blondage Color Depositing Purple Shampoo for Blonde, Bleached or Highlighted Hair

Redken's Blondage Haircare system features purple pigments to counteract yellow undertones for a noticeably cooler blonde result. The system includes the Triple Acid Protein Complex to strengthen and increase hair elasticity, ensuring strong, bright blonde hair color with every use.

Blondage is ideal for blonde and highlighted hair types that need to correct brassy, unwanted yellow tones and replace them with cooler, neutral tones. Use more frequently for a cooler result. The shampoo and conditioner in this system neutralize brass and condition and moisturize dry hair.

Blondage Express Anti-Brass Mask is also ideal for blonde and highlighted hair types that need to correct unwanted warmth. It has time-release toning to help neutralize the amount of warmth or cool tones. For slight cooling, apply for just 5 minutes; for a cooler-toned blonde, apply up to 10 minutes.

Toning products like Blondage deposit violet pigments which work to neutralize brassy yellow that can appear in hair color in between salon appointments. Purple shampoos, conditioners, and masks tone brassy yellow undertones and unwanted warmth for a noticeably brighter blonde.

Is your blonde, highlighted hair starting to look brassy? Instantly strengthen and tone blonde hair in one step with Redken's Blondage Haircare system. Discover Blondage, Redken's toning solution for color-correcting brassy hair.

When should I use Blondage? Blondage is for natural or highlighted blondes who want to tone brassiness. What is the main ingredient in Blondage? Blondage contains purple pigments for toning unwanted brassiness in blondes. How is Blondage different than Graydiant or Brownlights? Blondage contains purple pigments, compared to the purple and gray pigments in Graydiant, and blue pigments in Brownlights. It is ideal for blonde hair. How often should I use Blondage? Blondage should be used 2-3 times per week, alternating with Color Extend Magnetics Shampoo and Conditioner. Did the Blondage packaging and name change? Yes - previously part of the Color Extend range, Blondage has dropped "Color Extend" and is now a stand-alone family of products.

Redken is focused on sustainability, helping stylists nurture the beauty of people with respect for our planet. Among their priorities are reducing the amount of virgin plastic used in packaging and shifting to post-consumer plastic, cardboard, and aluminum. 3-in-4 Redken haircare products are made in factories using renewable energy, and in 2023, 156 products were certified by Cradle to Cradle, an independent standard that assesses the safety, circularity, and responsibility of materials and products. Redken is also on a mission to ensure that the hairdresser's chair is an LGBTQ+ Safe Space by providing free virtual on-demand education to hairdressers.

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